I find it bizarre to see the comics industry making exactly the same mistakes as the music and TV industries made 10 years ago when it comes to digital distribution. Computers and the internet are the tools of the modern age; why would you not use this as an opportunity to engage with your fanbase?
I enjoy new weekly comics, but I don't have time to go to the comic store every week, and I don't have the space to store hundreds of weekly issues. I like to read comics on paper, but also on my computer and my phone. I like to have my comics in a format which can travel with me without being damaged. These are some of the reasons why I (illegally) download comics. However, the idea that 1 download = 1 lost sale is ridiculous. I will often buy a paper comic, then download an electronic version for my phone. Or I'll download an issue, enjoy it, and go out and buy it too.
Just this weekend, I was in my local comic store (Orbital Comics, which is awesome!), and I bought Batman 686, Nightwing 152 and the new Batman & The Outsiders trade, all of these I had downloaded before. I've read all of Batman R.I.P. electronically, but I bought the hard cover trade (which is gorgeous, by the way), and single issues of #682 and #683 - I bought them twice because I liked them so much!
This would all be unnecessary if the publishers got on the ball and made electronic comics legally available. Why isn't there a facility on the DC website to buy for comics in this more convenient format? I would rather pay for comics; I understand how much work goes into them and I'd like to support the industry. If DC offered a subscription service that gave you paid access to, say, 6 months of issues for a particular title, I would certainly sign up. If they could email me each new issue of my favourite series in a DRM-free .cbr format (or even better, an iPhone friendly format), they could name their price and I'd pay.
In a similarly bizarre move, I've found it's not possible to buy the Batman: Black and White motion comic from iTunes in the UK. I like the idea of a motion comic (and the Watchmen one is fantastic), and then I found out that the first Batman story is by Paul Dini and Alex Ross. Waaaaaaaaant. Seriously, DC, I want to give you my money. Why won't you let me give it to you?
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